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360 Deals

A 360° deal (a.k.a. a “Kitchen Sink” deal) is a modern record contract where the record label takes a cut of all the artist’s income (merchandising, touring, publishing, etc.) as well as record sales.

Traditional record contracts were single agreements covering exclusive rights to the artist’s recordings during the contract term. Record labels now tend to try to acquire all other rights in relation to the artist. For example, exclusive rights for:

  • Touring
  • Endorsements and merchandising
  • Music publishing

The terms controlling each of these rights is normally defined in separate agreements between the label (or associated company) and the artist.

 

10,000 Hours

According to a study by Anders Ericsson, and made popular by Malcolm Gladwell, 10,000 hours is the minimum estimated apprenticeship to attain the level of expert. The study covered 2000 musicians, sportsmen and chess players.

Singing is a way of releasing an emotion that you sometimes can't portray when you're acting. And music moves your soul, so music is the source of the most intense emotions you can feel. When you hear a song and you're acting it's incredible. But when you're singing a song and you're acting it's even more incredible.”
  Amanda Seyfried