How To Create A Great Press Kit
Don’t blend in, your press kit must stand out and feel professional. Include the essentials: a sharp band bio, high-res color and B&W photos (for print), a discography, gear list (if relevant), tour dates, and a “Recommended If You Like” line up to show your sound in context. Pack it as an EPK, a sleek digital resume with music clips, promo videos, press reviews, and contact links all in one place.
Give the industry what they expect: quality, clarity, and your story in full.
How To Write A Press Release
Want media attention? Start with a press release that earns it. Grab attention with your headline and first paragraph, make the news obvious and worthwhile. Choose a unique angle, something unusual and relevant that sets your announcement apart. Answer the five essential questions up front: who, what, when, where, and why. Write like a journalist, not an ad, use strong verbs, cut fluff, and keep the tone professional and clean.
Getting People To Your Website
Your music won’t find fans on its own. You need to lead them there. No matter how great your song is, it won’t get played unless you drive listeners to your site. Your job: attract real people, not bots, with smart, low-cost tactics. Start with search visibility, get your page found and shareable. Then focus on engagement: give people reasons to stay, listen, and return.
Fan Engagement
Keep fans close through fan engagement, by making your content feel real, not rehearsed. Turn everyday moments, rehearsals, gear setups, song jams, into quick, authentic videos. Use smartphone footage to capture what’s current and unfiltered. Build momentum by giving fans exclusive, in-the-moment glimpses they can’t scroll past. Real connection beats polished content every time.
Connecting To Fans
Connecting to fans beyond the screen, makes your music real in both worlds. An online presence is essential, but pairing it with face-to-face interactions turns casual listeners into fans. Use business cards with your website URL. Direct people from your shows to your online hub. Every gig can lead to deeper connections, selling merch, sharing stories, and inviting audience members into your musical world.
Are You Confusing Your Fans With Your Live Show Announcements?
Feeling ignored? You might be confusing your fans and your show announcements might be the problem – not your fans. Don’t simply send time, date, and a flyer. Instead, give your fans what they need – context, value, and clarity. Put essential details in plain text, explain why they’ll care, and make it easy to act. Good announcements don’t just inform – they invite engagement and support.
10 Crucial Elements Of A Band Bio
There are a few elements of a band bio, and they each help you to create a lasting impact. Make your first impression count. Your band bio is more than a list – it sets the tone. Include your name, location, contact info, sound, and key influences right away. Then, add what you’re doing now – releases, tours, writing sessions. Share your background and top highlights – radio play, awards, press quotes. Keep it honest, typo‑free, current, and craft multiple versions for different needs.
Marketing Your Music: The Tools You Need And How To Connect
Author Profile Jessi Hamilton Marketing Your Music Marketing your music is often overlooked by independent artists. All artists should have a marketing plan. Something that lays out the strategy and tactics that they plan to use. It also takes account of all the artist’s assets. Here’s what I would recommend for a game plan. Press […]
Great Managers & How To Find Them
Great managers don’t just handle logistics, they become your strategic ally. Look close to home, friends who rally behind your gigs or grassroots supporters often grow into passionate, trusted managers.
Experience matters, but honesty matters more. The best managers tell you the truth and know when to push and when to wait. They network, protect your image, and work behind the scenes, so your music shines.
Record Contract Basics
A record deal isn’t a promise, it’s a financial handshake. Understand the essentials before signing: Expect an exclusive agreement where your music is tied to one label under their terms, often structured as album-by-album options, labels aren’t obligated to release every album in the contract. Analyze the advance, royalty rate, and album count, even small wording changes can shift your earnings. Always consult someone who knows these contracts, entertainment attorneys protect your future. (exclusive terms, deal points like advance and royalties, and getting expert help are all important.)