Social Media Comment Pods
Avoid comment pods, they may feel like friends, but algorithms ignore you. Comment pods are groups that like, comment, or share each other’s posts on cue, without genuine interest. But social media algorithms can’t be fooled. They’ll see the activity as artificial and hide your content from real fans. Instead, build real engagement by connecting authentically, using genre-based platforms, and keeping your artist account distinct from your personal one.
Teamwork For Songwriters And Musicians
Why teamwork for songwriters? When it comes to it, two heads, or a dozen, are better than one. Stop going solo. Collaborate with writers, producers, musicians to share skills, widen reach, and work toward common goals. Trade your strengths, one does graphics, another mixes, someone handles promotion. Organise credit, set clear goals, use fair systems, so everyone wins and your music goes further.
Bands, Give Your Fans Real News, Not Spam
Give your fans something meaningful. Stop sending noise. Share something worth hearing. Fans are bombarded daily. Don’t add to the clutter with endless updates like “Drama at rehearsal” or “We bought a pedal.” Give fans meaningful, timely news that matters – like upcoming shows, new music releases, or behind‑the‑scenes stories that deepen connection. Deliver context, clarity, and purpose. Real news keeps fans engaged. Spam drives them away.
Reports on the Digital Music Revolution
Witness the digital music revolution in action. From Napster to streaming, this article breaks down how digital tech destroyed old rules, and built entirely new ones. Discover the three clear stages:
The wild early years of music file-sharing. The industry’s “counter-revolution”, enforcing rules and launching legal platforms. Today’s market war for dominance: who wins fans and revenue in the streaming era.
Understand where the music business has been to navigate where it’s headed.
Why Me? The First Impression
Your first impression is your pitch. Before they hear one note, your website, photos, and writing speak for you. Make it clear: your brand, sound, and personality should come through in your visuals and copy.
Don’t hide behind vague graphics or vague bios, make every element say who you are, fast.
Get Your Music In Film Or TV
Get your music in TV or film. See your music beyond streaming. Place it in films, shows, ads, or games. Media is everywhere, from mobile screens to websites and video games. Demand for good music is exploding. Start by knowing your project: match your style to the tone and setting. Then send your best: well-written, well-recorded, and packaged clearly so supervisors can listen and act. Align your artistry with opportunity, and sync your music to where it truly resonates.
Sounds Like… Fitting In Before Being Different
Get heard by fitting in, before you stand out. Your big idea may be unique, but fans won’t give it a second unless it feels familiar first. Tap into what audiences already know. Ask: “Who do we sound like?” Use that as your gateway. Shape your site, your visuals, even your fan interactions to echo that vibe. Once you feel comfortable in that genre, let your music surprise them with what makes you truly different.
Repetition
Repeat smart, don’t overkill your message. In music and marketing, repetition builds familiarity. Hit the right rhythm: aim for around ten interactions for full notice, but not too fast, or it turns into white noise. Just enough repetition keeps attention; too much makes your content fade into the background. Know the tempo of your message, repeat with timing in mind, and let your audience stay engaged, not bored.
Making The Most Of Your Music On The Web
Own your online presence, don’t leave your music to chance. Go beyond simple promotion tools. Build a web strategy that connects: your own website, blogs, YouTube, mailing lists, forums, and social pages. Then plan a multi-platform campaign that unites everything, turning clicks into subscribers, followers into fans. Over time, those coordinated steps push your music from digital noise to real impact.
Keeping Your Fans – Mailing Lists
Keeping your fans is critical. Don’t lose your fan once you’ve won them. Keep them close with your mailing list. That die-hard supporter matters, they stream, spend, and spread your music to others. Make joining easy: place your email link where fans can’t miss it, and use mail tools to personalize your updates (think “Dear [Name]”). Send updates at just the right pace, monthly, not daily, and focus on simple, actionable news: new music, upcoming shows, or merch drops. Treat your mailing list like gold, it’s the foundation of long-term fan loyalty.