Get Your Music In Film Or TV
Get your music in TV or film. See your music beyond streaming. Place it in films, shows, ads, or games. Media is everywhere, from mobile screens to websites and video games. Demand for good music is exploding. Start by knowing your project: match your style to the tone and setting. Then send your best: well-written, well-recorded, and packaged clearly so supervisors can listen and act. Align your artistry with opportunity, and sync your music to where it truly resonates.
The Name Game
The name game is more serious than you might think. Your band name isn’t a vanity play, it’s marketing by another name. Naming your act is about reach, not just your favorite word. Choose clarity, discoverability, and branding over cleverness alone. The right name helps you get found, remembered, and taken seriously.
Sounds Like… Fitting In Before Being Different
Get heard by fitting in, before you stand out. Your big idea may be unique, but fans won’t give it a second unless it feels familiar first. Tap into what audiences already know. Ask: “Who do we sound like?” Use that as your gateway. Shape your site, your visuals, even your fan interactions to echo that vibe. Once you feel comfortable in that genre, let your music surprise them with what makes you truly different.
Repetition
Repeat smart, don’t overkill your message. In music and marketing, repetition builds familiarity. Hit the right rhythm: aim for around ten interactions for full notice, but not too fast, or it turns into white noise. Just enough repetition keeps attention; too much makes your content fade into the background. Know the tempo of your message, repeat with timing in mind, and let your audience stay engaged, not bored.
Making The Most Of Your Music On The Web
Own your online presence, don’t leave your music to chance. Go beyond simple promotion tools. Build a web strategy that connects: your own website, blogs, YouTube, mailing lists, forums, and social pages. Then plan a multi-platform campaign that unites everything, turning clicks into subscribers, followers into fans. Over time, those coordinated steps push your music from digital noise to real impact.
Keeping Your Fans – Mailing Lists
Keeping your fans is critical. Don’t lose your fan once you’ve won them. Keep them close with your mailing list. That die-hard supporter matters, they stream, spend, and spread your music to others. Make joining easy: place your email link where fans can’t miss it, and use mail tools to personalize your updates (think “Dear [Name]”). Send updates at just the right pace, monthly, not daily, and focus on simple, actionable news: new music, upcoming shows, or merch drops. Treat your mailing list like gold, it’s the foundation of long-term fan loyalty.
How To Create A Great Press Kit
Don’t blend in, your press kit must stand out and feel professional. Include the essentials: a sharp band bio, high-res color and B&W photos (for print), a discography, gear list (if relevant), tour dates, and a “Recommended If You Like” line up to show your sound in context. Pack it as an EPK, a sleek digital resume with music clips, promo videos, press reviews, and contact links all in one place.
Give the industry what they expect: quality, clarity, and your story in full.
How To Write A Press Release
Want media attention? Start with a press release that earns it. Grab attention with your headline and first paragraph, make the news obvious and worthwhile. Choose a unique angle, something unusual and relevant that sets your announcement apart. Answer the five essential questions up front: who, what, when, where, and why. Write like a journalist, not an ad, use strong verbs, cut fluff, and keep the tone professional and clean.
Getting People To Your Website
Your music won’t find fans on its own. You need to lead them there. No matter how great your song is, it won’t get played unless you drive listeners to your site. Your job: attract real people, not bots, with smart, low-cost tactics. Start with search visibility, get your page found and shareable. Then focus on engagement: give people reasons to stay, listen, and return.
Fan Engagement
Keep fans close through fan engagement, by making your content feel real, not rehearsed. Turn everyday moments, rehearsals, gear setups, song jams, into quick, authentic videos. Use smartphone footage to capture what’s current and unfiltered. Build momentum by giving fans exclusive, in-the-moment glimpses they can’t scroll past. Real connection beats polished content every time.